Meet the Team
JoyWheel is powered by a small, focused crew with big-picture thinking and hands-on experience. Here’s who’s behind the strategy, connections, and day-to-day execution
Mariel Tomé Costa
Growth & Business Development
Mariel leads growth at JoyWheel, bringing over 11 years of experience in B2B sales and team training across Latin America. She’s managed more than 100 projects and coached 1,200+ sales professionals. Her mix of analytical thinking and results-focused strategy is key to our sustainable expansion.
Franco Lamagni
Strategy & Operations Lead
Franco blends strategic thinking with practical execution. He oversees JoyWheel’s day-to-day operations, managing client relationships, coordinating teams, and keeping everything running smoothly. He makes sure our tactical moves always align
with our bigger vision.
Daniel Cantón
Strategic Advisor & Industry Connector
Daniel brings sharp strategic insight to JoyWheel from a more behind-the-scenes role. With a background in scaling tech and creative service companies, he connects us with key players in the ecosystem and helps shape our long-term growth path.
Claudio Aldeco
Strategic Support & Industry Relations
Claudio supports JoyWheel with deep expertise in branding and communication strategy. As the founder of Aldeco Branding and a partner at Komercial Ventures, he brings valuable perspective and a strong industry network that helps move the project forward when and where it counts.
Franco Lamagni
Strategy & Operations Lead
Franco blends strategic thinking with practical execution. He oversees JoyWheel’s day-to-day operations, managing client relationships, coordinating teams, and keeping everything running smoothly. He makes sure our tactical moves always align
with our bigger vision.
Mariel Tomé Costa
Growth & Business Development
Mariel leads growth at JoyWheel, bringing over 11 years of experience in B2B sales and team training across Latin America. She’s managed more than 100 projects and coached 1,200+ sales professionals. Her mix of analytical thinking and results-focused strategy is key to our sustainable expansion.
Daniel Cantón
Strategic Advisor & Industry Connector
Daniel brings sharp strategic insight to JoyWheel from a more behind-the-scenes role. With a background in scaling tech and creative service companies, he connects us with key players in the ecosystem and helps shape our long-term growth path.
Claudio Aldeco
Strategic Support & Industry Relations
Claudio supports JoyWheel with deep expertise in branding and communication strategy. As the founder of Aldeco Branding and a partner at Komercial Ventures, he brings valuable perspective and a strong industry network that helps move the project forward when and where it counts.
